About

We're building the instrument for a category that didn't exist two years ago.

AI answers are becoming the shortlist. Aelo is the tool your team uses to measure, and move, where you land on it.

Mission

Make AI-answer visibility a measurable, movable, provable discipline, the way SEO once was, but faster and more honest.

Values

Four rules the product is built to obey.

Honest data or nothing

The moment we invent a number, we stop being useful. Every metric in Aelo is auditable to the raw scan. When a scan fails, we show it. See the manifesto.

The receipt is the product

Anyone can build a mirror. We're building the lever, action + baseline + follow-up + verdict. This is what makes AEO defensible as a discipline.

India-first as a wedge

The global tools are built for US queries in US dollars. India is the #1 country for ChatGPT users. We build in ₹ and understand Indian intent, then expand outward.

Ship what you can defend

Every feature has to survive the audit: is this true, is this useful, is it the loop? If not, it doesn't ship. We'd rather ship one feature well than ten badly.

Origin

Why we started this.

Aelo started because every existing AEO tool showed us a mirror and called it a strategy. “Here's your visibility score.” Now what? No one had a clear answer.

The insight was simple: the value of the mirror ends where the value of the receipt begins. If we could log every action a team takes, capture a baseline, and re-measure after, we'd have the first tool that could actually prove AEO works, per intervention, in defensible numbers.

We're building the tool we wished existed when we were the marketer, the founder, and the agency operator trying to justify AEO spend to the room.

Want to talk? We're easy to reach.