Brand · Press kit
Aelo brand assets.
Marks, wordmark, social banners. All SVG, infinitely scalable, editable in any vector tool. Use them as-is or convert to PNG/JPG with any online tool. Rules at the bottom.
01 · Mark
02 · Wordmark
03 · Social & favicon
04 · Colors
Two colors do most of the work.
Reference blue
#A8CBE0
Accent · one per view
Sage black
#0A0A0B
Canvas · dominant
Data red
#D43636
Negative · warnings only
Data green
#5EC08C
Confirmed · verdicts only
05 · Typography
Manrope for reading. IBM Plex Mono for data.
Manrope·500 (Medium)
See how ChatGPT, Gemini, Claude and Perplexity actually answer.
Manrope·400 (Regular)
Aelo is the honest measurement layer for AI answer visibility.
IBM Plex Mono·400
AI VISIBILITY · HONEST DATA · SEPTEMBER 2026
06 · Rules
A short list. No 40-page PDF.
doUse the blue-arrow mark on dark backgrounds. Default.
doUse a mono variant when the blue arrow loses contrast.
doGive the mark at least the height of the mark itself as clear space around it.
doWordmark reads 'aelo', always lowercase, always.
don'tKeep the arrow paired with the wordmark or the a mark.
don'tThe arrow signals a next step, not a promised upward trend.
don'tDon't add drop-shadows, glows, or gradients. Sage archetype.
don'tDon't lock the mark inside another shape (circle, square) unless it's the favicon variant.
07 · Voice
Sage · Magician.
Aelo speaks like an instrument, not a salesperson. Numbers before adjectives. Claims before promises. The receipt is the argument.
Say
- “Every number, one click from its receipt.”
- “Zero fabricated data.”
- “Trust the receipt, not the vibes.”
- “Nothing is smoothed. Nothing is averaged unless you asked.”
Don't say
- “Revolutionary AI visibility platform!”
- “Unlock your brand's AI potential 🚀”
- “Game-changing insights”
- “AI-powered brand intelligence at scale”
08 · Press
Writing about Aelo, referencing an India Index number, or building an integration? Email press@aelohq.com, we reply same day, and we'll happily point you to a real customer (with their permission) or a specific receipt to cite.