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For India-first brands

Measure the buyer questions that make sense in your market.

Aelo supports rupee pricing and lets teams define prompts around Indian categories, price points, cities and competitor sets without pretending region does not matter.

The blind spot

Global category prompts can miss local buying context.

A question about software for an Indian startup, a product under a rupee price point, or support for UPI creates a different shortlist. The prompt and measurement region need to remain visible so the result can be interpreted honestly.

The working loop

What india-first brands can do in Aelo.

01

Write local buyer prompts

Define the city, price band, payment need or competitor set that belongs in the actual question.

02

Record measurement context

Keep engine, provider model, region and search mode beside the result.

03

Inspect Indian source trails

See the provider-backed domains returned for the chosen category without guessing which sites matter.

04

Pay in rupees

Configured Indian checkout uses Razorpay; global checkout can use Stripe where available.

What stays defensible

The limits travel with the result.

01

Region and mode travel with each compatible measurement cohort.

02

Local and global competitors can be tracked in the same workspace-defined prompt.

03

The India Index reports its own evidence and limits when data is available.

04

Aelo never fills a missing provider result with a simulated answer.

Suggested plan · Command

Ask the question your market actually asks.

Command is intended for teams that need shared investigations and follow-up receipts. Use the free answer to inspect the evidence shape first.